2(x)ist Creative Director Jason Scarlatti forges on in Taiwan, where today’s adventure leads him to judging the Mr. 2 Contest, followed by a round of the requisite press, and topping it all off with cocktails and karaoke. Hmm … Models+Underwear+Booze+Singing = Just another day in the the life of 2(x)ist.
The Mr. 2 Contest starts to take shape with the models in 2(x)ist FORM. All the action is directly outside one of 2(x)ist’s freestanding shops on bustling Emei Street (Taipei Hsimenting Emei Street No. 52, 1st Floor).
After a few rounds of competition, the 20 participants each donned a different pair of 2(x)ists whilst awaiting the announcement of the winners by Taiwanese celebrity host Nikuun (shown below):
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2(x)ist‘s intrepid Creative Director Jason Scarlatti embarks on a whirlwind Asian tour to promote the latest ranges like SURF, CAMO, and SLIQ, plus interact with brand fans. The first stop? Taiwan, where his (obviously harrowing) schedule involves a little sightseeing, a few 2(x)ist store drive-bys, and acting as judge for the Mr. 2 Male Model Contest.
First up, a stop at one of Taiwan’s mega-department stores, SOGO (Chung Hsiao East Road, Taipei 300, 7th Floor), where 2(x)ist has an dedicated in-store concept shop.
While SURF dominates the front displays at SOGO, CAMO holds court inside. Here, Jason graciously autographed the Jason Brownrigg-shot CAMO ad.
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