Viral Video Alert! This week, 2(x)ist found itself part of not one, but two(!) viral videos making their way across the blogosphere.
First, 2(x)istence favorite Ivan Scannell personally shares this behind-the-scenes video. The Aussie track-and-fielder-slash-model writes in:
“I hope you are well mate
Please find attached a video from the shoot on the weekend with Simon Le and the boys wearing the latest 2(x)ist underwear!”
And next, 2(x)ist FORM raises the barre with a balletic cameo in Ryan James Yezak’s version of Kesha’s “We R Who We R”. Viral video junkies may recall Mr. Yezak’s highly entertaining renditions of Katy Perry hits “California Gurls” and ”Peacock.”
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Here’s a look at more photos from Texas-based photographer Jorge Rivas, who lends his creative eye to reimagine our FORM Contour Pouch Brief for this editorial shoot. If you missed the first set of amazing images, check it out here.
[CREATIVE DIRECTION/PHOTO: Jorge Rivas (jorgerivashoot.com) | MODEL: Jeff Walters]Read the rest of this entry.
Dallas-based photographer Jorge Rivas lends artistic vision to 2(x)ist FORM with these shots featuring model Jeff Walters. Though intended as shapewear, it’s apparent that the unique design of FORM (in this case, FORM Contour Pouch Briefs) captivates creatives like Mr. Rivas to no end. Bravo! Stay tuned for more views here on 2(x)istence in later posts …
[CREATIVE DIRECTION/PHOTO: Jorge Rivas (www.jorgerivashoot.com) | MODEL: Jeff Walters]Read the rest of this entry.
Take an insider’s look with this behind-the-scenes snap from a recent shoot featuring FORM. As seen above on model Tavish, the FORM Contour Pouch Brief boasts a slimming panel in addition to 2(x)ist’s signature fit.
[PHOTO: 2(x)ist | MODEL: Tavish (IMAGES)]Read the rest of this entry.
2(x)ist Creative Director Jason Scarlatti recently appeared on CBS News‘ iconic weekend program Sunday Morning, and chatted with Mo Rocca about the emerging men’s shapewear category. Here, Jason gives Mo an insider’s take sneak at two ranges, FORM and soon-to-hit-shelves LIFT.Read the rest of this entry.