Archive for the ‘FORM’ Category

(video) | Week In Review: Viral Videos

Viral Video Alert! This week, 2(x)ist found itself part of not one, but two(!) viral videos making their way across the blogosphere.

First, 2(x)istence favorite Ivan Scannell personally shares this behind-the-scenes video. The Aussie track-and-fielder-slash-model writes in:

“I hope you are well mate
Please find attached a video from the shoot on the weekend with Simon Le and the boys wearing the latest 2(x)ist underwear!”

The clip previews photographer Simon Le‘s pending personal project, slated for Spring 2011, which also includes models Stefan Brydon and Alexander Beal in ALL STAR.

And next, 2(x)ist FORM raises the barre with a balletic cameo in Ryan James Yezak’s version of Kesha’s “We R Who We R”. Viral video junkies may recall Mr. Yezak’s highly entertaining renditions of Katy Perry hits “California Gurls” and  ”Peacock.”

The FORM Slimming Trunk makes two appearance, first in White at 1:24, and again in Black at 2:42. Watch the entire video on YouTube here.

(snaps) | FORM by Jorge Rivas

Here’s a look at more photos from Texas-based photographer Jorge Rivas, who lends his creative eye to reimagine our FORM Contour Pouch Brief for this editorial shoot. If you missed the first set of amazing images, check it out here.

[CREATIVE DIRECTION/PHOTO: Jorge Rivas (jorgerivashoot.com) | MODEL: Jeff Walters]

(snaps) | FORM by Jorge Rivas

Dallas-based photographer Jorge Rivas lends artistic vision to 2(x)ist FORM with these shots featuring model Jeff Walters. Though intended as shapewear, it’s apparent that the unique design of FORM (in this case, FORM Contour Pouch Briefs) captivates creatives like Mr. Rivas to no end. Bravo! Stay tuned for more views here on 2(x)istence in later posts …

[CREATIVE DIRECTION/PHOTO: Jorge Rivas (www.jorgerivashoot.com) | MODEL: Jeff Walters]

(FORM) | Behind-The-Scenes with Tavish

Take an insider’s look with this behind-the-scenes snap from a recent shoot featuring FORM. As seen above on model Tavish, the FORM Contour Pouch Brief boasts a slimming panel in addition to 2(x)ist’s signature fit.

[PHOTO: 2(x)ist | MODEL: Tavish (IMAGES)]

(newsbriefs) | 2(x)ist on CBS Sunday Morning

2(x)ist Creative Director Jason Scarlatti recently appeared on CBS News‘ iconic weekend program Sunday Morning, and chatted with Mo Rocca about the emerging men’s shapewear category. Here, Jason gives Mo an insider’s take  sneak at two ranges, FORM and soon-to-hit-shelves LIFT.