(RESORT) | More Behind-The-Scenes with André Ziehe
July 28, 2011
Get an insider’s view from the set with 2(X)IST’s own André Ziehe and photographer Roger Moenks. Shot in early 2011 in New York City, this shoot was in support of the current RESORT collection.
Above, photographer Roger Moenks goes bird’s eye with a recumbent Ziehe in the RESORT Henley Tank and Sport Brief.
In between looks and lighting fixes, André relaxed by kicking around the soccer ball.
In this set-up, Roger’s team makes necessary technically adjustments while Andre awaits in RESORT No-Show Trunks in White. For more Behind-The-Scenes, click here for our previous post.
Show now at shop.2xist.com
[PHOTO: 2(X)IST]
Read the rest of this entry.(RESORT) | Behind-The-Scenes with André Ziehe
July 07, 2011
Get a glimpse behind-the-scenes as the 2(X)IST team shoots the campaign for RESORT starring André Ziehe with photographer Roger Moenks.
Show now at shop.2xist.com
[PHOTO: 2(X)IST]
(NEON) | Behind-The-Scenes with André Ziehe
May 04, 2011
Catch a glimpse backstage at our NEON campaign shoot with our own André Ziehe and photographer Roger Moenks.
Show now at shop.2xist.com
[PHOTO: 2(x)ist | MODEL: André Ziehe (FORD) for 2(x)ist]
Read the rest of this entry.(SLIQ) | On The Set: SLIQ Ad Campaign
September 30, 2010
Back in February, the 2(x)ist team and its creative crew gathered to shoot the 2(x)ist SLIQ ad campaign, which has since exploded globally. Today, 2(x)istence is happy to (finally!) be able to share these On The Set shots and give insight to putting together the imagery of SLIQ.
Upon casting model André Ziehe as the frontman of 2(x)ist, it was instantly apparent that the Brazilian embodied all that is “SLIQ.” Alluring and confident, but also kind and incessantly modest, André kept trying to convince the team that his is just an “ordinary” face. Nice try, considering his body of work is now plastered across billboards, international magazines, and catwalks the world over.
9 a.m.: The day starts early in the chair, as groomer Joey Healy touches up André’s hair and applies a bit of make up to even out his appearance under photographer Roger Moenks‘ lights. Below, André hangs out in his robe as the lights are adjusted.
Back in the dressing room, all the to-be-shot samples of SLIQ, including the Brief, Y-Back Thong, and Trunk, are arranged by style and color.
Finally ready on set, André changes into one of his first looks — a SLIQ Deep V-Neck Muscle and matching SLIQ Sport Brief in White — whilst Joey applies his secret concoction of body oil.
Photographer Roger snaps up André in the SLIQ Sport Brief. Inside, the studio’s heating wasn’t fully working, so the crew brought in space heaters to warm up the set. Meanwhile, the ever-professional André kept toasty (despite being just in his briefs) by keeping on his socks and sandals. No worries, the shots will be later cropped.
In between changes, the creative team asked André to take self-pictures with a point-and-shoot camera, as well as with a laptop cam. Later, these were pieced together with on-set HD footage to create the viral video advert “2(x)ist SLIQ: Watching.”
The day continued onward with a variety of underwear changes, including the SLIQ Brief below, and set-ups.
Towards the end of the long day, the team could relax, knowing that Roger had snapped more than enough shots to create an amazing campaign. With music blasting throughout the studio (a motley mix of Miike Snow, Phoenix, ’80s dance pop, and old school Hip Hop), the crew started getting punchy and chatty. Topic du jour? The blustery February weather. But while the native New Yorkers were not amused, André grew wide-eyed with excitement upon hearing of the impending blizzard (which eventually dumped 18 inches!). For the Brazilian, it was his first snowfall ever, so what a fitting start to the eventually storm he was about to cause as 2(x)ist’s newest star model.
And the final product …
Show now at shop.2xist.com
[PHOTO: 2(x)ist; Comp card via Ford]
Read the rest of this entry.(sliq) | Behind The Scenes with André
September 27, 2010
Watch this unedited, raw snippet of 2(x)ist SLIQ frontman André Ziehe — in nothing more than SLIQ Sport Briefs in White — as he preps for photographer Roger Moenks and his camera during our SLIQ campaign shoot in New York City.
[MODEL: André Ziehe(FORD) in SLIQ Sport Briefs, available at shop.2xist.com]
Read the rest of this entry.
