Universal Gear does some window dressing, propping their storefronts with all things 2(X)IST SPORT. In both Washington, DC (above and middle) and New York (bottom), the retailer showed off our SPORT No-Show Trunk and No-Show Brief alongside campaign images of André Ziehe for 2(X)IST.
If you’re in the nation’s capital, check out Universal Gear in the Logan Circle neighborhood (1529B 14th Street NW), or in the Big Apple in Chelsea (140 Eighth Avenue), or always online. SPORT is available now.
[PHOTO: Universal Gear]Read the rest of this entry.
West Hollywood retailer LASC drafts 2(X)IST MILITARY for their Santa Monica Boulevard window, as seen in the shot above starring our own André Ziehe in MILITARY No-Show Trunks. The new display kicks off the countdown to the Los Angeles shop’s annual West Hollywood Halloween Carnivale Rooftop Party featuring 2(X)IST.
Below, check out the invitation to the LASC event, which invites guests to the rooftop and escape the 500,000-plus revelers that descend onto West Hollywood each October 31. The current promotion extends two passes to the party with a purchase of eight 2(X)IST products.
[PHOTO: 2(X)IST; LASC/Steve Machuca]Read the rest of this entry.
Introducing the all-new 2(X)IST MILITARY Collection for Fall/Winter 2011.
Always on the frontline of style and performance, 2(X)IST charges forward with MILITARY, a collection taking cues from service uniforms and combat-grade armor. Mission-ready in our own breathable Pique-Fle(X) Cotton, MILITARY styles boast our familiar, comfortable fit, plus triple-needled bindings for strength and effect and a large metallic 2(X)IST logo waistband with hanging “(X)” tag.
For the MILITARY ad campaign, 2(X)IST enlists our own André Ziehe for another tour of duty. Here, Ziehe suits up in MILITARY’s offerings like the No-Show Brief, No-Show Trunk, Sport Brief, and the all-new Square-Neck Tank in a selection of colors like White, Black, Lead, and Army Green (plus two more hues arriving in late 2011).
March forward, but always at ease. 2(X)IST MILITARY.
Available widely and at 2XIST.COM.
Like it? Shop SPORT now at 2XIST.COM. MAXIM’s September issue is on newsstands now.
Introducing the all-new 2(X)IST SPORT Collection for Fall 2011.
2(X)IST takes the lead this season with SPORT, a range inspired by the frenzied pace of action sports like motocross and Freestyle BMX. Ready to race in our own high-performance Soft-Fle(X) Cotton, each pair of SPORT pulls even further ahead with mesh detailing and a textured silicone 2(X)IST logo. Meanwhile, the new Tank Top boasts a bold back-printed “2″ and an athletic mesh body for a winning combination.
For the SPORT ad campaign, 2(X)IST heads back into the gym with our own André Ziehe, seen working out in a number of the collection’s silhouettes, which include the No-Show Brief, No-Show Trunk, Sport Brief, Tank Top, and the return of the Jock Strap. And whether you’re on the track, locker room, or boardroom, SPORT’s got you covered in a variety of two-toned colorways including White, Black, Scotts Red, and Cobalt.
Play On. 2(X)IST SPORT.
Available in stores and online soon.