About

2(x)istence is the Official Blog of 2(x)ist, the world’s foremost men’s underwear brand.

Get to know us a little better by revisiting 2(x)istence‘s first post, a welcome note to our fans and readers:

(hello) | WELCOME TO YOUR 2(x)ISTENCE

If it’s truly “what’s on the inside that counts,” then you, sir, are one sexy beast. Underneath it all, you’ve chosen to wear 2(x)ist, and to us that means you’re a thoroughly modern man — bold, vibrant, and confident.

Underwear aside, so much of what else makes up your life are the things you welcome into it: favorite fashions, bands, films, destinations, social causes, whatever. But these preferences can evolve upon encountering new, exciting ideas and viewpoints. That’s where we come in.

2(x)istence is your reflection, but also a window into new discoveries. You can look to 2(x)istence for enticing things that will tickle your fancy and the essential tips for living well. Plus, you can expect an exclusive insider peek into what makes 2(x)ist the sexiest men’s underwear brand worldwide.

We look forward to bringing all this to you, but most importantly, we need to keep hearing how you “2(x)ist”. Write, e-mail, Twitter, Facebook, or send smoke signals, but just make yourself heard (or better yet seen by snapping us a picture). To share a bit of your life, click on our “Contribute” link, located at the top right of this page.

So get ready to let your inside out and celebrate your status as a Modern 2(x)ist Man. Welcome to your life. Welcome to your 2(x)istence.

(x),

the editors.
editor@2xist.com