(models) | Before & After: Kennen
June 30, 2010
BEFORE: Kennen, in CAMO No-Show Trunks, as seen before the start our Bloomingdale’s/Keith Haring Foundation Event. Jump below to see the AFTER …
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(event) | Bloomingdale’s SoHo/Haring Event
Behind-the-Scenes Part 2
June 29, 2010
So hot you’ll have an art attack! Following yesterday’s first look at the Bloomingdale’s & 2(x)ist Event with The Keith Haring Foundation, the action continues as the men from ADAM charm the gawkers gathering at the windows to watch their every move. Here, 2(x)istence continues with a breakdown of our pop-inspired happening:
After a standing in the blazing hot windows for awhile (temperatures topped a blistering 90F in New York), our models welcomed the opportunity to break the ice with a few handwritten messages for the passing crowds. Here, Gavin shills the 2(x)ist Gift With Purchase Promo.
Fans get the message from a CAMO Trunk-wearing Gavin (and snap up some digital photos that surely made for some sexy tweets).
Pedestrians weren’t the only ones benefitting from the event. This hot dog vendor, parked across Bloomingdale’s windows, enjoyed an uptick in business from the salivating crowds. A tad jealous, Kennen (in CAMO Trunks) asked for (and received!) an authentic New York street pretzel, courtesy of one kind fan named Alyssa.
But back to business, Carter (in SURF Trunks) gives a shout-out to our Facebook Page …
while a fan clicks a keepsake for later enjoyment.
The central window offered a gentle reminder of Keith Haring’s work and impact. The Keith Haring Foundation, which provided access to many of the works featured inside Bloomingdale’s SoHo, continues to honor the late visionary’s legacy with its impactful AIDS-education outreach. Learn more at www.haring.com/foundation.
A view at the crowd (staring at Carter in the adjacent window?) through Haring’s famous “Radiant Baby” icon.
For the last rotation of the afternoon, Kennen, Gavin, and Carter all climbed into one window as a triple threat.
Our three models returned to the lower level Men’s Shop for a few more photo ops, including this one with their mannequin likenesses.
2(x)ist’s merchandising extraordinaire Rachel Poy spent the afternoon by the 2(x)ist display, guiding customers and helping them find the right fit and style among all the various 2(x)ist ranges (plus a bonus 2(x)ist dog tag!). But by day’s end, Rachel’s reward (besides stellar sales) was the opportunity to be surrounded by three of ADAM’s hottest guys.
Bloomingdale’s visual stylist Laurent Kurz leads the guys back upstairs to begin the de-painting process…
which was easier said than done. While a long, hot shower would have been optimal, the guys made do with some make-up remover wipes. (Though truthfully, the box may have been labeled “Baby Wipes.” But this being a Haring event, perhaps “Radiant Baby Wipes” would’ve been more appropriate?).
Big thanks to the teams at Bloomingdale’s SoHo and The Keith Haring Foundation for helping produce a wonderful event.
Show now at shop.2xist.com
[PHOTOS: 2(x)ist]
Read the rest of this entry.(snaps) | Thomas Synnamon Photography
June 28, 2010
[PHOTO: Thomas Synnamon (thomassynnamon.com)
MODEL: Mark Monty in 2(x)ist METAL No-Show Briefs]
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June 28, 2010
2(x)ist Creative Director Jason Scarlatti forges on in Taiwan, where today’s adventure leads him to judging the Mr. 2 Contest, followed by a round of the requisite press, and topping it all off with cocktails and karaoke. Hmm … Models+Underwear+Booze+Singing = Just another day in the the life of 2(x)ist.
The Mr. 2 Contest starts to take shape with the models in 2(x)ist FORM. All the action is directly outside one of 2(x)ist’s freestanding shops on bustling Emei Street (Taipei Hsimenting Emei Street No. 52, 1st Floor).
After a few rounds of competition, the 20 participants each donned a different pair of 2(x)ists whilst awaiting the announcement of the winners by Taiwanese celebrity host Nikuun (shown below):
Click thru to read more …
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(event) | Bloomingdale’s SoHo/Haring Event
Behind-The-Scenes Part 1
June 28, 2010
New York’s Bloomingdale’s SoHo played host to a special 2(x)ist event honoring the legacy of artist/icon Keith Haring. Coinciding with Pride Weekend festivities, the in-store pop-art happening featured models from ADAM posing in the downtown storefront’s windows while simultaneously becoming bodies-of-work themselves. The result was a mix of glee, titillation, and awe from the (fortunate) Broadway pedestrians. Here, an exclusive play-by-play of the action:
Early in the morning, the sidewalks of SoHo are quiet, but not for long.
On the lower level Men’s Shop, mannequins give a preview of what’s to come. In addition the entire store featured prints provided by The Keith Haring Foundation hung about the multiple floors.
Signs through the Men’s Shop detail the 2(x)ist Dog Tag promotion …
and the shelves were stocked pile-high (courtesy of 2(x)ist’s own Rachel Poy) for customers ready to snatch up the latest offerings from CAMO, SURF, ESSENTIAL, and MODAL.
The models (left to right: Gavin in CAMO No-Show Trunks in Military, Carter in SURF No-Show Trunks in Black, and Kennen in CAMO No-Show Trunks in Black), courtesy of the ADAM agency arrive, and are taken down the freight elevator. Alongside them will be Bloomingdale’s visual stylist team of Kate Miler and Laurent Kurz, who will paint the men live in the windows.
Kennen and Gavin take their positions in the more southern double-view windows …
while body paint gets mixed in the solo north window …
where Carter gets a pink-tinged touch-up to match his Haring-inspired surroundings.
Kennen gets his first round of body-painting and Gavin takes brush-to-hand for some personalization.
Gavin and Carter catch the camera sneaking behind them as even more paint is applied.
Meanwhile, the crowds outside swell, ebbing and flowing as the guys interact with their newest fans, who are happily snapping up digitals. Gawking at 2(x)ist-wearing-models in windows? Only in New York, kids … only in New York.
Tomorrow, come back for Part 2 of 2xistence’sbehind-the-scenes peek, when our 2(x)ist-clad models start getting cheeky … and accepting gifts from an adoring public.
Show now at shop.2xist.com
[UPDATE: Go to Part 2]
[PHOTO: 2(x)ist]
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